Why T-shirts?

On March 19th I opened my Kickstarter campaign which I hope will help me to start KOUZZA company.

So - why T-shirts?
For a lot of people T-shirt represents an essential, simple but versatile element of clothing. T-shirt can help you express yourself, start a conversation and make friends, it can brighten your day and sometimes even the day of people around you. In the morning putting on your favorite T will likely make you smile - and to smile in the morning is very important :)

That's why T-shirt is the first type of apparel I want to put my designs on. It's a social mission in a way. I would be so glad to raise the level of happiness in the world a little bit :)